Advanced Business & Marketing Students Help Boost Yearbook Sales

When Yearbook advisor Morgen Larsen at Central Valley High School proposed a promotional plan to the second-year Advanced Business & Marketing classes to boost yearbook sales, students used the elements of the promotional mix to create exciting new drinks, digital marketing, sales promotions, and publicity to create a successful campaign for the DECA student store, "BEAR NATION ENERGY.”

Students participating included: (front) Kayleigh Ortiz, Rudy Lamb. (back) Hayden Russell,
Kylan Carlson, Patrick Lindberg, Tiba Darraji,  Carter Beason, Kailey Johnson.